Wave
Free accounting and invoicing; paid payroll and payments.
Buyer's guide
For most small businesses the answer is QuickBooks Online or Xero, and the deciding factor is which one your accountant already works in. Everything below that is Wave or FreshBooks; everything above it is an ERP decision, not a software one.
23 products, grouped by the size of business they are built for rather than ranked against each other — Wave and SAP S/4HANA are not competitors, and a list that puts them in the same order is not telling you anything. Each links to our full review.
One person, invoices and expenses, no payroll or inventory.
At this size the job is getting paid and surviving a tax return. Anything with a general ledger you have to configure is working against you.
Free accounting and invoicing; paid payroll and payments.
Invoicing-led, built around billable time and client work.
Light bookkeeping with a free tier.
Simple double-entry books for very small operations.
Roughly $100k–$5M, a handful of staff, payroll, maybe inventory.
This is the crowded tier, and the honest answer is that the four below are more alike than any review admits. The deciding factor is usually which one your accountant already works in.
The default in the US; the widest pool of accountants who know it.
The main alternative; strong bank reconciliation and app ecosystem.
Sensible if you already run other Zoho products.
Sage’s small-business cloud entry.
Past $5M, multiple entities or locations, a real finance function.
The tier where businesses outgrow small-business software and buy their first proper ERP. It is also where implementation cost starts to exceed licence cost, which no pricing page will tell you.
Cloud financial management; strong multi-entity consolidation.
Oracle’s cloud ERP; the common landing place for scaling companies.
SMB ERP for businesses already in the Microsoft stack.
Cloud ERP priced on resources rather than per user.
SAP’s small and mid-market ERP.
Manufacturing and distribution focus.
Manufacturing and distribution ERP.
Large, multi-national, or heavily regulated.
Selection here is a project with a budget and a steering committee, not a shortlist. These reviews are for orientation before that starts.
SAP’s in-memory finance core.
Oracle’s enterprise cloud suite.
Strongest where HR and finance share one system.
The enterprise tier above Business Central.
Industry-specific cloud financials.
Built for services, public sector and non-profits.
Native to Salesforce; services organisations.
Bought alongside a general ledger, never instead of one.
Worth separating out, because these get compared against accounting systems they are not competing with.
Close and reconciliation automation on top of an existing ERP.
No pricing column, deliberately. Most vendors here quote per deal rather than publishing rates, and above the small-business tier implementation routinely costs more than the licence — so a single figure would mislead more than it helped.
| Product | Built for | What it is |
|---|---|---|
| Wave | Sole traders and freelancers | Free accounting and invoicing; paid payroll and payments. |
| FreshBooks | Sole traders and freelancers | Invoicing-led, built around billable time and client work. |
| ZipBooks | Sole traders and freelancers | Light bookkeeping with a free tier. |
| Kashoo | Sole traders and freelancers | Simple double-entry books for very small operations. |
| QuickBooks Online | Small businesses | The default in the US; the widest pool of accountants who know it. |
| Xero | Small businesses | The main alternative; strong bank reconciliation and app ecosystem. |
| Zoho Books | Small businesses | Sensible if you already run other Zoho products. |
| Sage Business Cloud Accounting | Small businesses | Sage’s small-business cloud entry. |
| Sage Intacct | Growing and mid-market | Cloud financial management; strong multi-entity consolidation. |
| NetSuite | Growing and mid-market | Oracle’s cloud ERP; the common landing place for scaling companies. |
| Microsoft Dynamics 365 Business Central | Growing and mid-market | SMB ERP for businesses already in the Microsoft stack. |
| Acumatica | Growing and mid-market | Cloud ERP priced on resources rather than per user. |
| SAP Business One | Growing and mid-market | SAP’s small and mid-market ERP. |
| Epicor ERP | Growing and mid-market | Manufacturing and distribution focus. |
| SYSPRO | Growing and mid-market | Manufacturing and distribution ERP. |
| SAP S/4HANA Finance | Enterprise finance | SAP’s in-memory finance core. |
| Oracle ERP Cloud | Enterprise finance | Oracle’s enterprise cloud suite. |
| Workday Financial Management | Enterprise finance | Strongest where HR and finance share one system. |
| Microsoft Dynamics 365 Finance | Enterprise finance | The enterprise tier above Business Central. |
| Infor CloudSuite Financials | Enterprise finance | Industry-specific cloud financials. |
| Unit4 Financials | Enterprise finance | Built for services, public sector and non-profits. |
| FinancialForce | Enterprise finance | Native to Salesforce; services organisations. |
| BlackLine | Specialist tools | Close and reconciliation automation on top of an existing ERP. |
Picking the system is the easy half. The harder question — whether the problem is the software at all, or the way the numbers are being produced — is what we do. If you need someone to run the books rather than advise on them, the directory lists practices checked against the IRS register.